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New fruits and vegetables by design
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    Fresh Produce Forum (Hall 23 | F-01)

    Wed, Feb 5, 2025, 11:30 AM - 12:30 PM

    New fruits and vegetables by design

    Wed, Feb 5, 2025, 11:30 AM - 12:30 PM

    Europe UTC(+2)

    New fruits and vegetables by design

    Video on Demand
    About this event
    Event location
    Fresh Produce Forum (Hall 23 | F-01)
    About this event

    In a rapidly evolving agricultural landscape, demand for resilient, sustainable, and high-performing crops has never been greater. But efforts to lessen the environmental impact of horticulture presents a new challenge: which products offer the best chance of commercial success and also meet those new sustainability requirements? This dynamic panel will explore groundbreaking innovations in fresh produce, and explain how advanced technologies and breeding techniques might shape the category in future. Join us to learn how new types of fruit and vegetable can meet all of the challenges and needs of our changing world.

    Part 1 (30mins) – How can new breeding techniques deliver more successful products in future?
    Part 2 (30mins) – What must be done to ensure products and supply chains match the expectations of retailers, consumers and policymakers?

    Fresh Produce Forum
    Chris White
    Managing Director at Fruitnet Media International
    Luc Vanoirbeek
    Secretary General at VBT/COPACogeca
    Anker Sorensen
    V.P. New Business at Keygene N.V.
    Dr. Anup Karwa
    Managing Director at Innoterra BioScience
    Bauke van Lenteren
    Specialist Marketing Convenience & Leaf at Rijk Zwaan Distribution B.V.
    Maria Wieloch
    Senior category manager at ICA Gruppen
    Attendees
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